Jesus Rivera Design

Project
Partnership Announce Campaign

Date
09.01.24

As part of the team that created the Motorola x Chicago Cubs partnership announcement, I played a lead role in shaping the visual identity and creative direction for the campaign. This collaboration brought together Motorola’s premium razr phone and the storied legacy of the Chicago Cubs, with a focus on elevating Motorola’s brand awareness through striking visuals and impactful imagery. My responsibilities included overseeing the creative concept, leading CRM campaigns, ensuring seamless brand integration, producing final assets, and guiding the visual execution for campaign materials, including photoshoots and digital assets.

Created at Motorola.

Project
Design of TQL Stadium Logo

Date
06.10.19

As the lead designer for TQL Logistics’ naming rights acquisition of FC Cincinnati’s new state-of-the-art soccer stadium, I was tasked with creating a logo that both reflected TQL’s established brand identity and complemented the stadium’s sleek, futuristic design. I worked closely with key stakeholders to ensure the logo seamlessly integrated TQL’s visual elements while embracing the forward-thinking aesthetic of the venue. By balancing modern design with brand recognition, I crafted a logo that embodied both TQL’s commitment to innovation and the excitement surrounding the new home of FC Cincinnati. The final design played a pivotal role in establishing TQL as a forward-looking partner in the world of professional sports.

Created at Liska + Associates.

Project
Motorola TikToks

Date
11.15.21 - Present

Throughout my career at Motorola, I’ve taken a lead role in conceptualizing, producing, and executing impactful TikTok campaigns that drive brand engagement and connect with our audience in innovative ways. I’ve been instrumental in crafting creative strategies that showcase Motorola’s products and features in a fun, relatable, and visually captivating manner. My responsibilities included overseeing the creative direction, managing content production, ensuring seamless integration of Motorola’s brand voice, and driving content strategy for TikTok. This involved collaborating with cross-functional teams, handling content ideation, producing engaging videos, and ensuring each campaign resonated with our target audience. By continuously adapting to trends and leveraging TikTok’s unique platform capabilities, I’ve helped elevate Motorola’s presence and fostered a stronger connection with a younger demographic.

Created at Motorola.

Project
Brand Guidelines Refresh

Date
02.01.20

In 2020, I played a lead role in updating the University of Chicago’s brand guidelines, ensuring they aligned with the institution’s evolving vision and identity. My responsibilities included overseeing the creative direction for the guidelines, collaborating with key stakeholders to refine brand messaging, and ensuring consistency across all brand touchpoints. I also led the redesign of UChicago’s iconic logo, modernizing it while maintaining its historical significance. This update helped enhance the university's brand presence and allowed it to resonate with a broader, more diverse audience. Additionally, I worked closely with design teams to develop new visual elements, typography, and imagery that reflected the university's legacy and forward-thinking approach. I ensured clear, actionable guidelines for seamless application across digital, print, and environmental media, ultimately strengthening brand recognition and fostering a unified, impactful brand experience.

Designed at Liska + Associates.

Project
Partnership Announce Campaign

Date
09.12.22

As lead Designer for the Motorola x Chicago Bulls collaboration, I led the creative direction for a high-profile photoshoot featuring Ayo Dosunmu in Chicago Bulls gear. The photoshoot highlighted the Motorola brand as the main jersey sponsor, with the Motorola patch prominently displayed on the Bulls' uniform. I also lead the CRM announce campaign for this partnership. My role involved overseeing the visual aesthetics, ensuring the integration of both brands was seamless, capturing dynamic imagery that could be leveraged in brand awareness campaigns, and delivering final assets.

Created at Motorola.

Projects
Best Buy Achievers Event and Dish Summit Event

Dates
06.04.24 and 09.23.24

As the Lead Designer for Event Graphics at Motorola, I am responsible for creating compelling and visually engaging design assets that elevate Motorola’s presence at key industry events. Working closely with cross-functional teams, I brought and executed creative concepts to life for events such as the Best Buy Achievers Event and Dish Summit in 2024. My expertise in design, attention to detail, and understanding of brand identity ensure that every graphic enhances the event experience and aligns with Motorola’s overall visual strategy.

Created at Motorola.

Project
Razr+ Product Launch

Date
05.25.24

As part of the creative team that launched the Motorola Razr+ in 2024, I took part in the creative direction for a high-impact campaign aimed at showcasing the sleek design and innovative features of the new device. My role involved developing the visual strategy, overseeing photoshoots, and ensuring that the brand’s identity and the Razr+’s cutting-edge technology were effectively communicated. I collaborated closely with cross-functional teams to create engaging visuals that captured the essence of the Razr+ as a bold and stylish product. The campaign contributed to a successful product launch, generating excitement and capturing the attention of both tech enthusiasts and fashion-forward consumers.

Created at Motorola.

Project
BMO Harris Bank Summer 2017 Checking Campaign

Date
06.21.17

For BMO Harris Bank’s social media campaign aimed at boosting checking account subscriptions, I played a key role in both the creative direction and execution of engaging visual content. Collaborating with the marketing team, I helped conceptualize and capture dynamic photography that aligned with the campaign’s fun and inviting tone. Additionally, I designed the final banners, ensuring the visuals were both eye-catching and aligned with BMO Harris Bank’s brand identity. The campaign successfully captured the attention of target audiences, driving increased engagement and subscriptions through vibrant, memorable imagery and messaging.

Created at McGuffin Creative Group, Inc.

Project
Moto G and Moto G Power 2025 - Product Launch

Date
01.14.25

As senior lead of the 2025 launch of the Moto G and Moto G Power products, I led the creative vision for a campaign that emphasized the key features of these smartphones: reliability, long-lasting battery life, and user-friendly design. I worked closely with agencies to develop dynamic visuals that showcased the phones’ durability and performance, ensuring the campaign appealed to consumers seeking affordable yet high-performance devices. From concept to execution, I oversaw photoshoots and the creation of digital assets that reflected Motorola’s commitment to delivering value and innovation. The campaign successfully positioned the Moto G and Moto G Power as accessible, dependable smartphones for everyday use, driving excitement and consumer engagement at launch.

Created at Motorola.

Project
Brand Identity & Marketing Collateral

Date
02.28.21

For Global Payments, a leading Fortune 500 FinTech company, I played a pivotal role in the redesign of their marketing and communication collateral. Tasked with modernizing their materials, I worked closely with the team to ensure the new designs reflected the company’s innovative, global presence while maintaining a professional and cohesive brand identity. Through thoughtful design and strategic content placement, I helped elevate their collateral to better resonate with their audience and enhance their brand image. The redesign successfully positioned Global Payments as a forward-thinking leader in the FinTech industry, strengthening their market presence and communication efforts.

Designed at Liska + Associates.

Project
Moto G Stylus - 2024 Product Launch

Date
05.10.24

As part of the creative team that lead the Moto G Stylus 2024 launch, I helped guide the creative direction for a campaign designed to highlight the phone's versatility and innovative features. I developed the visual strategy and worked closely with the team to produce dynamic imagery that showcased the device’s standout capabilities, such as the stylus and expansive screen. My responsibilities included overseeing the photoshoots, ensuring a cohesive brand narrative, and crafting visuals that appealed to both tech-savvy consumers and those seeking a high-performance, yet affordable, smartphone. The campaign successfully positioned the Moto G Stylus as a practical yet stylish choice for users looking to elevate their mobile experience.

Created at Motorola.

Project
Website redesign + Monograph design

Date
04.28.19

At Liska, I had the opportunity to redesigning the Brinninstool + Lynch’s website, a world-renowned architecture firm known for its complex educational buildings, museums, residential high-rises, and even furniture design. Our goal was to create a modern, visually striking online presence that reflected the firm’s innovative approach to architecture while ensuring a seamless user experience. In addition to the website, I designed a monograph to commemorate 25 years of Brinninstool + Lynch’s architectural achievements. The monograph showcased the firm’s portfolio and milestones in a beautifully crafted book, reinforcing their legacy of groundbreaking design. Both the website and the monograph played a key role in enhancing B+L’s digital and print presence, highlighting their expertise and celebrating their architectural contributions.

Created at Liska + Associates.

Project
Moto G Stylus - 2023 Product Launch

Date
05.02.23

As part of the creative team that lead the Moto G Stylus 2023 launch, I played a pivotal role in crafting the visual direction for a campaign that highlighted the device's powerful features and user-friendly design. I helped lead the creative concept, overseeing photoshoots and producing impactful visuals that emphasized the stylus functionality, large screen, and affordability of the device. My focus was on creating imagery that resonated with consumers seeking a balance of performance and practicality, while staying true to Motorola's brand identity. The campaign successfully positioned the Moto G Stylus as an accessible, feature-rich smartphone, driving excitement and consumer interest at launch.

Created at Motorola.

Project
Creative Campaign Launch for the Moto G Products of 2022

Date
02.17.22

As a integral part of the team that lead the Moto G 2022 launch, I was responsible for shaping the visual direction of the campaign to highlight the device's innovative features and sleek design. I helped lead the creative concept and execution of photoshoots, crafting imagery that showcased the phone’s large screen, enhanced stylus capabilities, and overall versatility. By focusing on dynamic visuals that captured the device’s performance and practicality, I ensured the campaign resonated with users looking for a smartphone that combined functionality with style. The campaign successfully communicated the Moto G products as affordable, feature-packed options, driving consumer interest and excitement at launch.

Designed at Motorola.

Project
Marshfield Associates Brand Refresh

Date
08.05.19

At Liska, I led the redesign of Marshfield Associates’ logo, website, and communication collateral for this esteemed group of investment advisors serving both institutional and private investors. My focus was to modernize their brand identity while maintaining a sense of trust and professionalism essential to the financial sector. I crafted a sleek, refined logo that reflected the firm’s expertise and stability. The website redesign prioritized user experience, ensuring an intuitive interface that showcased their services and expertise effectively. Additionally, I revamped their communication materials, ensuring consistency across all platforms and reinforcing their brand values. The updated design helped elevate Marshfield Associates’ market presence, creating a cohesive and professional identity that resonates with both current and potential clients.

Designed at Liska + Associates.

Project
Typography Infographics

Date
03.20.15

Project Scope
Typeface data gathering.

Project
NeoCon 2014

Date
06.15.14

Description
Harrington's 2014 NeoCon exhibit. A collaborative project with two other students. Together, we designed the space, wayfinding, collateral, and giveaways showcasing the theme "Designing for Tomorrow"

Project
Camburas and Theodore

Date
07.12.14

I led the comprehensive redesign of Camburas and Theodore’s logo, stationery, and website, elevating the firm’s brand presence and reflecting its expertise in [insert relevant industry or specialty if applicable]. The logo redesign focused on modernizing the firm's identity while maintaining its established reputation for [insert key attributes such as sophistication, professionalism, etc.]. I also reimagined their stationery materials, ensuring a cohesive and polished look across all touchpoints. The website redesign prioritized user experience, creating a clean, intuitive layout that effectively showcased the firm’s portfolio and services. This cohesive rebranding helped strengthen Camburas and Theodore’s market presence, aligning their visual identity with their industry leadership.

Project
Coa Chocolates

Date
10.14.14

Project Scope
Chocolate bar wrapping. Designed with shelf-presence as a main priority.

Project
Five Guys Burgers and Fries

Date
08.12.14

Proposed redesign of Five Guys Burgers and Fries Logo, Stationary, Website, and employee work shirt.